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	<title>NewsTechZilla &#187; Romenesko</title>
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		<title>Three Rules That Have Evolved</title>
		<link>http://www.newstechzilla.com/2009/01/three-rules-that-have-evolved/</link>
		<comments>http://www.newstechzilla.com/2009/01/three-rules-that-have-evolved/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 14:00:24 +0000</pubDate>
		<dc:creator>Trace Sharp</dc:creator>
				<category><![CDATA[From Around The Web]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Robert Niles]]></category>
		<category><![CDATA[Romenesko]]></category>

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		<description><![CDATA[Romenesko spotlights Robert Niles&#8217; excellent post on three rules of journalism and how the market is changing. Robert Niles&#8216; list: Old rule: You can&#8217;t cover something in which you are personally involved. New rule: Tell your readers how you are involved and how that&#8217;s shaped your reporting. Old rule: You must present all sides of [...]]]></description>
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<p><a href="http://www.poynter.org/column.asp?id=45&amp;aid=157124">Romenesko</a> spotlights <a href="http://www.ojr.org/ojr/people/robert/200901/1623/">Robert Niles&#8217; excellent post</a> on three rules of journalism and how the market is changing.</p>
<blockquote><p><strong>Robert Niles</strong>&#8216; list:<br />
<em>Old rule:</em> You can&#8217;t cover something in which you are personally involved. <em></em></p>
<p><strong><em>New rule:</em> Tell your readers how you are involved and how that&#8217;s shaped your reporting.</strong></p>
<p><em>Old rule:</em> You must present all sides of a story, being fair to each. <em></em></p>
<p><strong><em>New rule:</em> Report the truth and debunk the lies.</strong></p>
<p><em>Old rule:</em> There must be a wall between advertising and editorial.</p>
<p><strong><em>New rule:</em> Sell ads into ad space and report news in editorial space. And make sure to show the reader the difference.</strong></p></blockquote>
<p>Words of wisdom on the evolution of news in the Internet age.<strong>Similar Posts:</strong>
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<li><a href="http://www.newstechzilla.com/2009/07/bnos-plan-to-monetize-as-an-aggregator/" rel="bookmark" title="July 15, 2009">BNO&#8217;s Plan To Monetize As An Aggregator</a></li>
<li><a href="http://www.newstechzilla.com/2009/01/advertising-works-on-perez-hiltoncom/" rel="bookmark" title="January 10, 2009">Advertising Works On Perez Hilton.com?</a></li>
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