From marketing guru Seth Godin:

The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.

Something to remember for social networking sites, blogs, and comments.

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Being a guy and a nerd, I’m really into tools, and tech tools especially. I’ve mentioned a couple of times here how much I love analyzing web data and how cool all the tools are that allow this to happen. But I sometimes make the mistake of getting lost in what the data says and miss what it means.

I was talking to a friend last Wednesday night (really late), and NTZ came up. It was really interesting to get his perspective on what we’re doing here because he’s neither a tech guy or a journalist. He’s just a guy who likes what we’re doing. He was giving me some really good insight on NTZ from the outside, and when I went back and checked the data…this guy was dead on right!

Now, what makes this even more interesting is that he was echoing a lot of the things Trace talked about from the very beginning of NTZ. I’m talking way back…like 2 or 3 months ago. Most of it goes back to something Trace talked about last Friday on Christian’s Morning Browser–sticking to the story of the site.

My friend was telling me, actually confirming to me, that the story is why people continue to read. It was great to hear that from an outside perspective, and it’s something we want to continue to focus on here. We have a couple of new ideas in the works that we hope will help us tell our story!Similar Posts:

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Seth Godin explains the difference between marketing and advertising. I’ve seen this mistake happen time and time again.

Both concepts are different.

Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.

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