From marketing guru Seth Godin:
The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.
Something to remember for social networking sites, blogs, and comments.
Being a jerk is one thing, but looking like one could potentially cost you money.
Some Good Advice on Branding
What The Numbers Are Trying to Tell You
Being a guy and a nerd, I’m really into tools, and tech tools especially. I’ve mentioned a couple of times here how much I love analyzing web data and how cool all the tools are that allow this to happen. But I sometimes make the mistake of getting lost in what the data says and [...]
The Difference Between Marketing And Advertising
Seth Godin explains the difference between marketing and advertising. I’ve seen this mistake happen time and time again.
Both concepts are different.
Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. As [...]