NewsTechZilla » Katie Allison Granju

Hiring A Social Media Expert

Trace Sharp — Fri, 03 Apr 2009 11:39:07 +0000

Katie Allison Granju breaks down the title of a social media consultant.

In other words, if a social media consultant’s only interest in and experience with the field comes as a result of trying to earn a living off of telling other people how to do this thing, well, I would see that as a real weakness. Personal engagement in social media is the boot camp for a good social media “expert.” It’s where you learn the ins and outs and nuances of how online communities grow and contract and evolve over time. It’s how you learn to tactfully negotiate flamewars and deal with trolls. Your personal blog is your laboratory for playing around with what really works in building a readership and following.

I see a lot of social media marketers being “that guy” who barges into preexisting conversations without any sensitivity to the things that make that social media space unique and special. Online communities have personalities and inside jokes and dialects that are highly specific to them. A social media “expert” who has cut his or her teeth with meaningful personal experience knows this intuitively, and thus brings a really big advantage.

Online community is all about conversation and connection. Joining the conversation in a smart, appropriate way, and building those connections is really both an art and a science. It requires very good listening skills, and the ability to show respect to the people who are already in the room, so to speak.

I think her post is one of the best I’ve read about the anatomy of an online conversation. But she hits on something very important. If you are just tossing stuff out online on various platforms and not engaging in the conversation, then, and I can only speak for myself, you lose me.Similar Posts:

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Granju Moves On

Trace Sharp — Tue, 24 Mar 2009 12:57:27 +0000

Katie Allison Granju, who is a televangelist for the online movement in many ways, has a shiny new job with Ackermann PR.

Katie Allison Granju is joining us full-time as Director of Social Media, and I am convinced that we have snagged the most knowledgeable person in the region relative to this emerging area. Katie is a widely-read local and national blogger, as well as the author of a parenting book published by Simon and Schuster. Her freelance writing has been published in The New York Times, Chicago Tribune, and a variety of other print and online publications, and she is a frequent invited speaker on topics related to interactive journalism and social media.

She comes to us from E.W. Scripps’ Interactive Newspaper Group, where she has been Project Manager, and prior to that, she was Online Producer for WBIR-TV, winning numerous awards for her interactive work.

Granju has been very good to us here at NewsTechZilla. We wish her well in her new endeavor.Similar Posts:

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Anonymous Commenters On Trial

Trace Sharp — Sat, 28 Feb 2009 13:51:27 +0000

By Trace Sharp

The issue of anonymous commenters on news web sites has hit the courtroom in Knoxville. The issue has brought up a lot of discussion on and off line about the right to remain anonymous.

Katie Allison Granju and I agree on this subject.

The online comments on media web sites – including the anonymous ones – are simply another form of public conversation. They are no different from the conversations taking place each day at the local diner, and on talk radio, and between street preachers and the passersby who engage in loud, public arguments with them. The only difference is that in this case, the defense attorneys for these notorious suspects happen to have heard the conversation taking place in two particular online spaces. However, if the attorneys don’t understand that the same sorts of public conversations regarding them and their clients are also taking place in all kinds of other physical and virtual locations – from church pulpits to Twitter to online message boards unaffiliated with a newspaper or TV station – then they are simply deluding themselves.

I have a right to express myself publicly – in writing or verbally – unless I step into one of the very narrow legal limitations on free speech (libel, slander, conspiracy to commit a crime, etc). And I have no obligation to identify myself before speaking up. Where I say what I have to say is not a factor in whether I get to say it. I can loudly bloviate about it while sitting at the bar at my favorite pub. I can publish my views on the case on my anonymous blog. I can post it under my “handle” on Twitter or a local message board. I can call Rush Limbaugh and say it over the airwaves, or I can write it on a banner and hang it on the front of my house. I can also post it in the comments on my local newspaper website. The platform is not a factor in whether what I say is constitutionally protected or not.

She’s right. Love or hate what someone is saying, they have the right to say what they want to say.

A deeper element to this issue, of course, is now the court system is getting involved in online communities and how this will play out. The case in point is connected to a terrible murder in 2007. The defense attorney are arguing that their client won’t have a fair trial as he has already been demonized in comments.

I call foul on this one but the case is not surprising that the judicial system has been asked to get involved. This is what defense attorneys do, plain and simple.

Let’s head to the First Amendment Center to see what the Supreme Court has to say about anonymous comments.

Unmasking anonymous bloggers
The Supreme Court has made clear that anonymous speech deserves First Amendment protection. In Talley v. California, the Court wrote: “Anonymous pamphlets, leaflets, brochures and even books have played an important role in the progress of mankind.” Several Founding Fathers published historic political articles anonymously. James Madison, John Jay and Alexander Hamilton wrote the 85 essays in The Federalist Papers under the pen name “Publius.”

Individuals who post messages anonymously, criticizing companies, bosses, public officials and others, often make valid criticisms. Other times their speech could contain damaging false statements of fact that cross the line into defamation. Online libel remains a risk for those who blog, as it does for any writer or reporter in any medium.

The question becomes, how does the legal system protect the First Amendment-based right to anonymous speech while still affording a remedy to individuals whose reputations have been trashed unfairly online?

This story isn’t going to go away. Blogging and online news is still relatively new and at times misunderstood. I do believe that anonymous commenters serve a purpose in escalating the conversation.

I may not always like what they have to say, but I will defend their right to say it. If anyone is online at this period of time, they really need to be following what is going on regarding their rights in the judicial process because it just might effect all of us in the long term.

As Michael Silence noted: This is a defense attorney’s ploy. Let’s hope it doesn’t blow up in the face of free speech.Similar Posts:

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One More Day To Register For ONA Conference

Trace Sharp — Tue, 27 Jan 2009 12:58:42 +0000

Several bigwigs in online news journalism will be holding a seminar in Nashville on Friday at Vanderbilt.

Jack Lail, Christian Grantham, Michael Silence, Katie Allison Granju, Rex Hammock, Tammi Marcoullier, John Carney, Mike Sechrist, Patrick Beeson and others will be talking about the future of journalism.

The keynote speaker will be Janet Coats, who is the executive editor for Media General’s Tampa Tribune.

You have one more day to register.

Hope to see you there!Similar Posts:

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