A must read post from Scripps’ very own Katie Allison Granju on how print advertising is just going away. I can tell you from personal experience that this is true when it comes to advertising revenue sustaining newspapers.

She talks about what I wrote about earlier this week.

However, I was surprised by the strongly negative reaction I got in one of the sessions when I shared my opinion that paper – as in, the actual processed wood-pulp upon which newspapers are currently printed – will be completely gone as a profitable journalism consumer product within 10 years. Yep, that’s right. I believe that within 10 years, basically no one will get their daily news and information on paper. And because I believe this, I also believe that newspaper companies need to move even faster to transition to online-driven business models, and to begin the process of jettisoning costly paper and printing presses.

Read the whole thing. It hits a lot of issues square on the head.

H/T to Doug for the header

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Would this work?

The Ash spills got me thinking about this even more. There was a blogger who was going to head over to Kingston to do some coverage and I vaguely recall that they were paper-affiliated. Anyway, so they’re over there and so are other small paper folks and it occurred to me. Twitter & blogs are almost to the point that they could be used for some collaboration work. Say a few reporters want to cover a big story but they all can’t go. Someone from West TN and someone from Knoxville and someone from Shelbyville end up going.

They collaborate on a long, fact-filled, infographic & photo covered piece, the kind that would fill several pages if printed all at once. Then it gets broken up into smaller pieces and serialized over three or four days. But, it prints  over Monday through Wednesday in papers in Martin, Collierville, Jackson, Centerville, Clarksville, Shelbyville, Lebanon, Cookeville, Cleveland, Maryville, Rutledge & Kingsport in Tennessee, plus several cities in Kentucky and Alabama that might be interested - all of them far enough from each other that their coverage doesn’t overlap.

Each of the papers might pay a fee for the rights to run the story that gets split among the three reporters and whoever handles distribution. Now, other papers can also run the same serial if they so desire later in the week if it’s not as big a draw for their town but the other papers still don’t cover there, and pay a lower fee.

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