Jay Deragon asks the question.

Everyone is either chasing, participating in or gathering an audience.  Having an audience fulfills many different purposes.  Whether two or three people or millions, unless your a monk your engaging with audiences everyday.

Historically media has chased audiences to attract them to propositions aimed at gaining or creating economic traction.  There is a wide range of media and communication studies regarding models about the term “audience” and its role in any kind of mediated communication. These studies are ongoing and with the mass adoption of social media the dynamics of “audiences” are changing including what and how to attract them and create an affinity to them for multiple purposes.

His thoughtful post presents a base on what we are looking at, where we have come from and where we are headed.

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