Being a guy and a nerd, I’m really into tools, and tech tools especially. I’ve mentioned a couple of times here how much I love analyzing web data and how cool all the tools are that allow this to happen. But I sometimes make the mistake of getting lost in what the data says and [...]
Get The Most From Google Analytics
Here’s a great list of Analytics tutorials, including topics like linking your AdWords and Analytics together, setting up goal tracking, creating profiles, etc. The Missing Google Analytics Manual Just about anything you’d want to do with Google Analytics is covered here somewhere. A great resource!
More on Google Analytics — Traffic Quality
The other day I posted a short introduction to Google Analytics along with a couple of ideas about how the information compiled there could be used specifically by journalists. One of the other really cool features (it’s new) in Analytics is the ability to create custom reports. One that I’ve created for some sites is [...]
Getting Started With Google Analytics
There are many, MANY packages out there to help you analyze your web traffic. Google Analytics is one of the most popular and easy to use. It’s also priced right (free!) and integrates really well with Google Adwords to help you measure how well your marketing strategy is working. Why use web analytics? Without getting [...]