NFL Loses Control Of The Message

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According to the Washington Post, Twitter is allowing the players in camp to send out the message, not the Powers That Be in the NFL.

For the first time, fans aren’t dependent on media reports for training camp updates. Players themselves are divulging certain details, from the humorous to the inconsequential, using Twitter feeds.

snip

Twitter has ruffled some feathers in recent weeks. While players test their boundaries and wrestle for their independence, league and teams have kept a careful eye on Twitter feeds, trying to maintain a semblance of order.On Friday, San Diego Chargers linebacker Shawne Merriman punched into his Blackberry: “Coach said we cant tweet in the blding so i called my lawyer and found a lupo [loophole] in that contract…tweeting outside yeaaaaa.”

And this, campers, is not what mainstream media or organizations that have controlled its dynasties’ public image anticipated with the onset of social media devices such as Twitter and Facebook.

I find it to be very interesting on how it is going to play out.

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One Comment

  1. Frank said August 3, 2009 | Permalink

    Over the weekend I watched Titans RB Chris Johnson broadcast himself live over Ustream from the Baptist Sports Park complex in between practice/meetings. He said he wants to be the first NFL player to stream live before and after games.

    He threw in “maybe halftime too”.

One Tweetback/Trackback

  1. TheVinster (Vin, just Vin.) on August 2, 2009

    NFL Loses Control Of The Message as players tweet and fans have a new info source http://tinyurl.com/lm3rsg

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