Not bad advice at all from Seth Godin.
Being a familiar name takes you miles closer to closing a sale. People like to buy from companies they’ve heard of.
It turns out that this is an overlooked benefit of banner ads. Banner ads are fairly worthless in terms of generating clickthroughs… you have to trick too much and manipulate too much to get clicks worth much of anything. But, if you build ads with no intent of clicks, no hope for clicks… then you can focus on ads that drill your name or picture or phrase into my head. 100 impressions and you’re almost famous.
I believe he’s not only speaking of expanding your online presence, but making it a more organic experience.
People want to feel like they know you/your product. If there is a connection, they will keep coming back.
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