Christian Grantham writes a complete breakdown on the public’s demand for a two-way conversation.
One of the reasons traditional media (print, broadcast and radio) is experiencing their audience migrating en masse to the web for news and information is because traditional media often fails in their traditional role as community watchdog.
The role of community watchdog is increasingly played by emerging online sources in an environment where audiences expect and demand a two-way conversation and accountability to the community.
He’s talking about Jon Stewart’s complete and total annihilation of Jim Cramer on last week’s The Daily Show.
Grantham is absolutely correct. This has been an ongoing conversation within political circles as well. Folks want a conversation and not a message board.
And, for those in news, you better get used to it because it’s not going to change.
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