Blogging Ethics

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And this is probably the best post you will read in awhile on how your online presence is more than important and how you need to be real about it if you want credibility. The thing is transparency. There are different rules and regulations, and that is what Laura Creekmore is telling you.

She asks ‘Where do you draw the line?’

You see, the Internet has changed things.

Here’s where things start to get fuzzy for me, though. I don’t think ghost-writing is wrong. But ghost-blogging? No way. I’m trying to reconcile that in my mind. I think it partially comes down to this:

Blogging is a personal medium. And online, we don’t have a lot of clues to help us decide whom we can trust. So at the very least, if you’re going to write online, you have to start by doing the work yourself. You have to be a real person with a real name. And you can’t hire someone to be you.

Hiring someone to write copy for your website? Super. [Call me, let’s talk.] Hiring someone to write your speech? Absolutely. But when your name and photo are all we have to go on, you need to be the wizard behind the curtain.

It all comes down to the same principle: transparency. Be who you say you are. It’s critical currency on the Internet.

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One Comment

  1. lovable liberal said March 29, 2009 | Permalink

    It doesn’t make sense to me that blogger ethics should be more stringent than other forms of print. If all readers have to go on is a name and a picture, how is that actually less than the information readers have about print journalists?

    In fact, ‘Coma, the problem that you and Laura Creekmore see creeping into blogging with ghosting, product placements, and paid (i.e. likely insincere) endorsements is a problem that has long affected traditional media. These practices are not any more ethically valid at CNN than they are in a blog.

2 Tweetbacks & Trackbacks

  1. bbabbo (bbabbo) on March 29, 2009

    On the ethics of ghost-blogging:

  2. svandyke (svandyke) on March 29, 2009

    @newstechzilla oh yes. I agree with this on blogging ethics


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