And this is probably the best post you will read in awhile on how your online presence is more than important and how you need to be real about it if you want credibility. The thing is transparency. There are different rules and regulations, and that is what Laura Creekmore is telling you.
She asks ‘Where do you draw the line?’
You see, the Internet has changed things.
Here’s where things start to get fuzzy for me, though. I don’t think ghost-writing is wrong. But ghost-blogging? No way. I’m trying to reconcile that in my mind. I think it partially comes down to this:
Blogging is a personal medium. And online, we don’t have a lot of clues to help us decide whom we can trust. So at the very least, if you’re going to write online, you have to start by doing the work yourself. You have to be a real person with a real name. And you can’t hire someone to be you.
Hiring someone to write copy for your website? Super. [Call me, let's talk.] Hiring someone to write your speech? Absolutely. But when your name and photo are all we have to go on, you need to be the wizard behind the curtain.
It all comes down to the same principle: transparency. Be who you say you are. It’s critical currency on the Internet.
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