These days, everyone knows that one of the hottest stories any newspaper can cover is that of its own demise. The collapse of print advertising and the downturn in sales, at the news stand and through subscriptions, has led to a frantic search for new ways to monetize content that’s often available online for free.
Social media gives any business an interactive channel to communicate with its current and future customers. For newspapers, that channel can increase the chances of survival in a market where commoditized information has diminished the value of individual brands. Here are ten ways newspapers are using social media to save the industry.
This is a very comprehensive list that is more than excellent. It’s a great read and offers insight on established ideas as well as some things that newspapers may not have thought about.
- In The Year 2020
- Newsprint Costs Heading Up
- New Ways To Deliver The News
- Widening A Newspaper’s Reach
- What Is Your Definition Of Social Media?