Widening A Newspaper’s Reach

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The Tennessean has an editorial on social media from Mark Silverman.

Most important, you’re now becoming your own editor. You can weigh the information our reporters develop, along with information provided by all of these other sources. You can mine the databases we post to dig deeply into issues. And, you can trade information and opinions with your neighbors.

Increasingly, people will see beyond narrow niches. Perhaps the new definition of mass media is a collection of niches woven together by social networking.

The good thing about this article, which you should read because it’s a good one, is that you are seeing more newspapers talking about social and online media.

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