Seth Godin explains the difference between marketing and advertising. I’ve seen this mistake happen time and time again.
Both concepts are different.
Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.
The key is to know what you are selling before you can actually sell it.
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