In a post written by Scott Karp a year ago, there is some very good information on why journalists should utilize the web. The post is just as timely today as it was when it was written.
So here’s the real reason why people like Howard Owens keep encouraging journalists to blog. Print publishing is easy to explain and understand. Web publishing, in contrast, is counter-intuitive — it’s multi-faceted and complex.
The only way to really understand web publishing intuitively is to DO IT.
When I try to talk to people about Twitter or the advantages of Facebook or why I blog at Newscoma, there is sometimes a blank expression on the face of the person I’m in a conversation with. That’s understandable. On the other hand, I find that if someone does get involved and we talk about them dipping their toes into the virtual ocean of the Internet, they finally get it. Scott and I can write about Twitter all day long, but as Rex said last Valentine’s Day, “I’ve given up on attempting to explain Twitter. And chances are, if you’re someone who wants to understand something by reading about it instead of using it, then you’ll probably never understand it.”
We are all wading into new ground and technology changes on a dime. Just when I think I have something figured out, then something new is on the horizon. Two years ago, when I joined Twitter, I had no idea that it would become a tool for news and for communicating with other journalists across the country.
The best advice I can give you is just do it. It’s that simple and it is a part of this new age of reporting. Break a blog or two, get comfortable with online publishing platforms, regardless of if you are a journalist or not.
I’m always reminded that 40 years ago when we all watched Star Trek that we all thought some of the devices the characters used were just crazy.
Not so much now as some of the fictional technology is now real.
So, the moral of the story: Just get out there and do it.
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