A must read post from Scripps’ very own Katie Allison Granju on how print advertising is just going away. I can tell you from personal experience that this is true when it comes to advertising revenue sustaining newspapers.
She talks about what I wrote about earlier this week.
However, I was surprised by the strongly negative reaction I got in one of the sessions when I shared my opinion that paper – as in, the actual processed wood-pulp upon which newspapers are currently printed – will be completely gone as a profitable journalism consumer product within 10 years. Yep, that’s right. I believe that within 10 years, basically no one will get their daily news and information on paper. And because I believe this, I also believe that newspaper companies need to move even faster to transition to online-driven business models, and to begin the process of jettisoning costly paper and printing presses.
Read the whole thing. It hits a lot of issues square on the head.
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