A Wandering Generality Instead of a Meaningful Specific

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Check out this amazing interview with Seth Godin outside of the TED conference. How does one guy touch on so many great ideas in such a short time frame?

One of the important points here for journalists I think is the possibilities the web presents to do “your thing” and be the best at it–basically for free. One of the things I’ve heard from journalists since we started NTZ is how newsrooms cuts have changed the game for many of them. Now everyone is covering everything instead of focusing on a specific area.

It seems reasonable to expect this “wandering generality” approach to produce a generally wandering product. You know, “average”.

Is “average” what advertisers want to be associated with? In some cases, maybe.

But is “average” what readers want to read? Is it something they would consider paying for? Is it something they want to continue to follow? Is it something you can build a tribe around? Probably not.

I really like what Seth says about being the best at what he does and not trying to be the best at what other people do.

So what are you interested in? What are you the best at writing about in your “world”? Are you writing about it now? Why not? The cost of entry to this market can’t get any lower.

If you haven’t checked out Seth’s latest book, Tribes: We Need You to Lead Us, it’s a great read. If you want a copy, leave a comment or link back to this post and I’ll randomly select someone to send a copy to. Well, I can’t promise it will be completely random…and I’ll need you to promise to give it to someone else when you are finished with it. Deal? You have a few days…I’ll place the order later this week!

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  1. jim voorhies said February 9, 2009 | Permalink

    One measure of success for a blog site – hell, any site – is its ability to make money – generate income for you (and the tribe, of course).

    So if you were registered with Amazon.com as an associate, that link would earn you money if someone bought the book. Is that an opportunity you took advantage of in this case? Tsk, tsk.

  2. Trace Sharp said February 16, 2009 | Permalink

    Over at Newscoma, occasionally people send me stuff to giveaway and I do. We are also reviewing things that we will ultimately give to random readers. I have a book right now that I’ve been asked to review and as soon as I do and know what it’s about, I’m going to give it away. NTZ doesn’t have an Amazon account. We just dig Seth Godin.


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