Comments on: While The One Man Band Played On http://www.newstechzilla.com/2009/01/while-the-one-man-band-played-on/ Not Just Tech News...Tech FOR News Sun, 25 Sep 2011 16:30:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Paul Chenoweth http://www.newstechzilla.com/2009/01/while-the-one-man-band-played-on/comment-page-1/#comment-202 Paul Chenoweth Fri, 16 Jan 2009 12:09:30 +0000 http://www.newstechzilla.com/?p=629#comment-202 "if you can’t sell the ads, it doesn’t matter how cheaply you can make the news" I would expand that to say, if we cannot define, measure, and execute ads that have measurable ROI's then it won't matter if there is news or not. The expectations for advertising are changing just as the tools for information delivery are changing...'challenging times. “if you can’t sell the ads, it doesn’t matter how cheaply you can make the news”

I would expand that to say, if we cannot define, measure, and execute ads that have measurable ROI’s then it won’t matter if there is news or not. The expectations for advertising are changing just as the tools for information delivery are changing…’challenging times.

]]> By: Dave Barnes http://www.newstechzilla.com/2009/01/while-the-one-man-band-played-on/comment-page-1/#comment-193 Dave Barnes Fri, 16 Jan 2009 00:15:08 +0000 http://www.newstechzilla.com/?p=629#comment-193 mediums? Now, clairvoyance is required? I really feel for reporters who have to see into the future whilst writing about today. mediums?
Now, clairvoyance is required?
I really feel for reporters who have to see into the future whilst writing about today.

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