More ruminating from media strategists on Twitter and the US Airways bus crash in the Hudson River on Thursday.
The news comes to us via regular folks on Twitter, the tweets spread like wildfire as they are retweeted, then traditional media picks up the story. Ironically, said traditional media then tweet the story. News is increasingly coming from outside our “normal” sources, news is coming from inside our own social circles.
It’s far from the end of traditional media, very far. It’s still traditional media who fully investigate the stories. We are all accustomed to trusting the legitimacy of a news story only after it has been reported by mainstream media. Let’s face it, as soon as you saw the first tweet today about the downed plane you probably turned to CNN.com (etc.) for the full story. I’ll admit that I did too, but there was no story to be found – yet.
If you aren’t reading Dave Delaney, you should be.
There are so many different things at play here that it’s hard to say what will happen over the next year. Social media is rising and traditional print media is faltering, all while the economy remains in a tailspin. You hit on a good point, though, that there is still a big place for investigative and authoritative journalism. Citizen journalism efforts can succeed by filtering the news and offering unique editorial perspectives, in addition to providing quick info on stories like today’s crash.
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