Alan Jacobson contacted us about sticky sites. I admit this is more in Sadcox’s area of expertise but I thought I would pass this along to our readers.
According to Wikipedia, “Sticky content refers to content published on a Web site, which has the purpose of getting a user to return to that particular Web site or hold their attention and get them to spend longer periods of time at that site.”
In other words, visitors to sticky sites are more likely to click on internal links than external links, and less likely to visit a different site. This very narrow definition is important, because it can guide us to strategies for making sites stickier.
Now here’s why stickiness should matter to every journalist – especially those who still think they work only for print:
Go read his reasons on why he thinks news organizations need to follow this practice more effectively.
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