Sharing Love With Your Links

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Everyone loves to get a link to their site or article from another site. A link from another site increases your traffic and introduces your site and articles to new readers. But that’s only the beginning. From a search engine (*coughcough* Google *coughcough*) perspective a link is a “vote” for the site being linked to.

It’s something to consider when you’re linking out to other people.

Google has a rating system called Page Rank that counts the votes a webpage gets from other sites, and the anchor text (what the link “says”) can increase or decrease the value of these votes. For instance, let’s say I link to this article with more details on anchor text relevance. I’ve just created a link whose anchor text is not only relevant to the site and article I’ve linked to, but also relevant to the article I’m linking from. This should be a strong indicator to Google that the article on anchor text relevance I’m linking to is relevant to the subject of this post.

On the other hand, from this same article I could link to another site and indicate in my link that the site is about Bigfoot. If you clicked over to read about Bigfoot (gotcha ‘Coma), you were probably disappointed. Google will be disappointed too.  That link is going to pass less Page Rank to the target site because a) This site and article are not about Bigfoot, and b) The site I linked to is about Ninjas. Really cool ninjas.

While it may be easy or tempting to link out using words like “link” or “click”, it’s good etiquette to use some relevant terms in your links as a sort of bonus in the citation because a link with relevant anchor text helps increase the Page Rank of the site receiving the link.

If you’d like to read more details about Page Rank, read this article and continue to follow Google’s Matt Cutts.

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  1. aingle said January 15, 2009 | Permalink

    Do these ninja’s flip out and/or kill people?

  2. christinajade said January 25, 2009 | Permalink

    so not only does the link make me all warm and happy inside, there’s techie stuff that brings me higher on the googly thingy? very cool.

    now here’s my question (everyone can roll their eyes for my asking a dumb question again). is there a way to automatically post who links to you on your blog? i know it can be done manually, so to speak, but it would be cool if there was a little widgety thing for that.

  3. sadcox said January 25, 2009 | Permalink

    Are you talking about showing who links to a specific post on a post-by-post basis (trackbacks/pingbacks) or adding them to your blogroll?

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  1. […] has a great article up that immediately caught my attention after reading the headline:  “Sharing Love With Your Links.” Most of the time it seems like people either don’t link out to things they reference […]


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