News Appetites Have Changed

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The Lovable Liberal breaks down the future of newspapers, advertising and a pros/cons of what has happened in the newspaper business. As LL is my cyber buddy, I have to tell you, it’s a whopper of an opus.

But it’s a must read opus.

One future we all know: Paper’s over. No point discussing it.

As soon as advertisers figure out that they can get into just as many eyeball-deploying wallets on line as they get from dead trees, the whole expensive process of distributing inky gray newsprint to every suburb will immediately become too uneconomical to continue. I’ve read a daily newspaper for more than 40 years, but I dropped my Boston Globe subscription last fall. I feel like a sponger sometimes, but I was tired of recycling unopened papers.

Newspaper advertisers have been overpaying for years, anyway, and that wasn’t going to go on forever. When I do get a paper, the first thing I do is to recycle the circulars. Sooner or later, the sponsors are going to figure that out. A little time watching a conveyor at a newsprint recycling plant should be enough.

LL has seen a lot of changes and notes that after reading a newspaper for more than 40 years, that news appetites have changed.

The balance of trying to determine what works historically in news gathering as well as readers’ tastes needs to be studied. What doesn’t needs to evolve into what’s best for the consumer. I’m going to put on my “managing editor” hat for a moment and also say that we need professional journalists. But journalists still need that 99 cents for the dollar menu because they have to eat.

So what is the solution?

I believe that journalists can lead the way and need to aggressively hold hands with citizen journalists. If you haven’t read Enclave, you should. Out of Nashville, S-Town Mike is a very good example of A.) Holding mainstream media’s feet to the fire, B.) culling online sites for information that he continually gives to his readers and C.) covering his “beat” in Nashville assertively.

There is a place for everyone, however, we are just going to have to figure out where the puzzle pieces fit together.

Incidentally, in this poll we set up yesterday on where people get their news, The Internet is winning over other news sources on where folks are getting their news. It’s something to think about.

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3 Comments

  1. lovable liberal said January 5, 2009 | Permalink

    Thanks, ‘Coma. Your new site is terrific, by the way.

  2. Dave Barnes said January 5, 2009 | Permalink

    I know that “paper is over”, but what do I read whilst sitting on the potty in the morning?

  3. sadcox said January 6, 2009 | Permalink

    @Dave Barnes
    Kindle! LOL!

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