From the head honcho at the Knoxville News Sentinel:
There are caveats. For one thing, a newsroom needs more than just payroll to function. Still, the news is a sign that a tipping point lies ahead.
The E.W. Scripps Co. has set a similar goal. We won’t hit it for a while. But projections for online advertising indicate that there’s a possibility of a paperless newspaper in the future.
Of course, we don’t particularly want that. Our old business model based on ink on newsprint delivered to customers has worked well since the 19th century, and I expect it to be viable for many more years to come.
He’s speaking of this story.
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