Google Can’t Save Newspapers

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Google can’t save newspapers. I agree with that wholeheartedly.

From Fortune’s interview with Eric Shmidt:

“I don’t think our purchasing a newspaper would solve the business problems. It would help solidify the ownership structure, but it doesn’t solve the underlying problem in the business. Until we can answer that question we’re in this uncomfortable conversation. I think the solution is tighter integration. The term I’ve been using is “merge without merging.” The web allows you to do that, where you can get the web systems of both organizations fairly well integrated, and you don’t have to do it on an exclusive basis.”

H/T Romenesko

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