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	<title>Comments on: Defining Journalism With A New Measuring Stick</title>
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	<description>Not Just Tech News...Tech FOR News</description>
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		<title>By: Scotsman1228</title>
		<link>http://www.newstechzilla.com/2009/01/defining-journalism-with-a-new-measuring-stick/comment-page-1/#comment-40</link>
		<dc:creator>Scotsman1228</dc:creator>
		<pubDate>Sun, 04 Jan 2009 16:16:12 +0000</pubDate>
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		<description>You cannot get away from the fact that paying for good journalism costs money.  Pay peanuts and you get . . . 

A good journalist with their hand on the pulse of the local community should know the courts, councils and whatever else is important in their locale.  Then they should be able to get the indepth news stories.</description>
		<content:encoded><![CDATA[<p>You cannot get away from the fact that paying for good journalism costs money.  Pay peanuts and you get . . . </p>
<p>A good journalist with their hand on the pulse of the local community should know the courts, councils and whatever else is important in their locale.  Then they should be able to get the indepth news stories.</p>
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		<title>By: Vibinc</title>
		<link>http://www.newstechzilla.com/2009/01/defining-journalism-with-a-new-measuring-stick/comment-page-1/#comment-16</link>
		<dc:creator>Vibinc</dc:creator>
		<pubDate>Thu, 01 Jan 2009 19:55:13 +0000</pubDate>
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		<description>I&#039;ve been thinking about this a lot, particularly as it relates to regional/local newspapers.  How do these newspapers survive and thrive in an environment where so much of what we&#039;ve come to view as &quot;news&quot; is freely available online, and the long held finance streams (classified ads, etc.) fall away?

I don&#039;t have a comprehensive answer for the financial streams, but as far a content goes, the focus has to be on providing unique content.  Newspapers are increasingly unable to afford the AP, and, to my way of thinking, their reliance on the AP to fill column inches is part of the problem with decreasing readership.  Readers can get the AP feed ANYWHERE.  The answer is localizing the content to a degree far greater than in the past.  This content has to both be deeper and wider than ever before.  If newspapers provide comprehensive content unavailable anywhere else, more people will see the value of subscriptions and the eyeballs will come back.  With that brings back some of the advertising revenue streams.

I understand that it is expensive to pay larger reporting staffs, and that with many locales, tracking down the stories may be more of a challenge, but for most newspapers to survive they are going to have to make a big bet instead of playing defense by feverishly hanging on to long-held business models that are slowly fading away.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been thinking about this a lot, particularly as it relates to regional/local newspapers.  How do these newspapers survive and thrive in an environment where so much of what we&#8217;ve come to view as &#8220;news&#8221; is freely available online, and the long held finance streams (classified ads, etc.) fall away?</p>
<p>I don&#8217;t have a comprehensive answer for the financial streams, but as far a content goes, the focus has to be on providing unique content.  Newspapers are increasingly unable to afford the AP, and, to my way of thinking, their reliance on the AP to fill column inches is part of the problem with decreasing readership.  Readers can get the AP feed ANYWHERE.  The answer is localizing the content to a degree far greater than in the past.  This content has to both be deeper and wider than ever before.  If newspapers provide comprehensive content unavailable anywhere else, more people will see the value of subscriptions and the eyeballs will come back.  With that brings back some of the advertising revenue streams.</p>
<p>I understand that it is expensive to pay larger reporting staffs, and that with many locales, tracking down the stories may be more of a challenge, but for most newspapers to survive they are going to have to make a big bet instead of playing defense by feverishly hanging on to long-held business models that are slowly fading away.</p>
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