Chicago Tribune Repackaging To Tabloid Size

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This is a big deal, campers.

The Chicago Tribune on Monday will hit the streets—and its rival, the Chicago Sun-Times—with a newly reformatted tabloid-sized version of itself for weekday sales at area commuter stations, newsstands and newspaper boxes, the Tribune announced today.

Home delivery subscribers will continue to receive the Tribune’s traditional broadsheet edition, which will have the same editorial content as the single-copy tabloid version with minor differences in headlines, photos and captions because of the new size, the paper said.

Read the rest here.


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2 Comments

  1. LeftWingCracker said January 13, 2009 | Permalink

    Here’s what I DON’T get about this: Won’t it be more expensive to print the paper in TWO different sizes and TWO different styles? Will people really pay to subscribe just to get it in broadsheet form or dump the subscription and pick up the tabloid before they get on the L or the Metra?

    Your thoughts?

  2. newscoma said January 14, 2009 | Permalink

    Actually, newsprint costs run anywhere from 15 to 20 percent of costs for a newspaper. If cut down, you are going to save some money. Tabloid size newspapers, although not necessarily common, are becoming a bit more mainstream.
    Now this is just my opinion, there is an illusion of having a “larger” product when put in tabloid form. The inch count might be the same but it’s thicker.
    Now, why they would do both? I have no idea and it may be, although I have nothing to back this up, that they may be softening a change to tabloid style by maintaining both for the time being.
    Good question.

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