I was asked the question recently about my personal blog. Newscoma was just a creative outlet for me to have fun, play with and discipline myself to posting on the innertubes.
It was designed to amuse me, to have a bit of fun with, yet, I had no expectations. It was never created to be about my job. It was about me and the job was just one aspect of that.
As your blog gains readers, you are going to here from those folks that tell you what you “should” be doing. For journalists, if you do a personal blog like I did, you are going to here a lot of caterwauling about how you are doing it wrong.
I’ve said before there are no rules in blogging. You dig cats, post ‘em. If you like viral videos, put them up. This is all indicative of your own personality.
If you are going to start a professional blog, then stick with your mission there. If you want to engage outside of your work life, privatize your feeds on social media networking platforms like Twitter if you feel like you aren’t being able to be yourself.
There are some simple tips that you can do to feel like you have your own individuality as well as dealing with your business.
Sometimes it’s hard to be creative when you feel like the whole world is watching. Blogging, however, is about many things including building your brand, transparency if you are a political blogger, giving information (from craft blog to social media information) or just blowing off some steam.
One word of advice, don’t give other bloggers free room and board in your head if they give you a big case of the “shoulds.”
Do what YOU want and you will be fine.
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