Advertising Works On Perez Hilton.com?

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That’s the argument that Mediabistro’s Agency Spy is making.

We’re about to rant a little more about why TV advertising has a lot of work to do if it wants to compete with the interwebs. As an example, we look at PerezHilton.com, and that site’s extreme over-whoring of its white space. Since we tend to generalize about things of this nature, bear with us as we explain why we think Perez is a better buy (when the shoe fits) than your typical prime-time 30-second spot.

What are your thoughts? Love him or hate him, Perez Hilton is an internet icon and gets a lot of attention.

And he’s figured out how to make a good living on the innertubes.

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2 Comments

  1. Cathy said January 10, 2009 | Permalink

    Conversation in my car this morning:

    Me: “Your guard coach sounds like Perez Hilton.”
    15 & 16-year-old girls: “Who?”
    Me: “Sounds like Simon Cowell.”
    15 & 16-year-old girls: “Definitely!”

    So, is the Internet targeting young people or middle-aged geeks?

  2. newscoma said January 11, 2009 | Permalink

    Good point. In all honesty, it’s probably who show the advertiser the money.
    Middle-aged geeks most likely.

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