We’re about to rant a little more about why TV advertising has a lot of work to do if it wants to compete with the interwebs. As an example, we look at PerezHilton.com, and that site’s extreme over-whoring of its white space. Since we tend to generalize about things of this nature, bear with us as we explain why we think Perez is a better buy (when the shoe fits) than your typical prime-time 30-second spot.
What are your thoughts? Love him or hate him, Perez Hilton is an internet icon and gets a lot of attention.
And he’s figured out how to make a good living on the innertubes.
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