Changing Our Thinking

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I sit this Christmas Eve morning watching the twitter feed for TheMediaIsDying. The feed reports shakeups and firings in the journalism world.

The feed has posted quite a bit lately. As a journalist, I realize that things are changing. Of course, then I read things like this from Knoxville News Sentinel’s Jack Lail at his personal blog, Random Mumblings.

It’s growing clear to me that on a major story, covering the coverage is not a nice to have, it’s an essential. As Steve Outing noted in a recent Twitter Tweet, people in news events increasingly “most won’t alert news orgs anymore; they tell their ‘friends’ (via social networks). Up to news orgs to track “

Lail is right on many things and this report of his is dead on. Newspapers and traditional media is no longer the only game in town. And we have to have goals and be willing to make necessary changes in the world of technology.

We have to have goals on our learning curve of new tools to make sure we are viable as how news is distributed evolves.

I’m in my early 40s. The idea that what I know is being challenged is sometimes overwhelming.

My goal this upcoming year is to not become irrelevant in my chosen professor.

I’m going to have to have a plan and most journalists, in my opinion, are going to have to realize that even though the economy is horrible right now, we can find ways to continue to be viable.

It’s just a matter of changing our thinking.

The photo is fromĀ  Puck US magazine;
Nasty little printer’s devils spew forth
from the Hoe press in this Puck cartoon of Nov. 21, 1888.


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