From Katie Allison Granju
This leads to the second reason why so many local news organizations continue to drag their feet when it comes to effectively leveraging the power of blogging. Far too many publishers, reporters, editors, anchors and producers still see blogging as some sort of second-class, redheaded stepchild. Bloggers aren’t real journalists, so the argument goes, and they certainly don’t belong in the newsroom. But as real journalists and journalism professors continue to grapple with what exactly it is they do these days, bloggers are out there just doing it—without the angsty navel-gazing or handwringing. Bloggers certainly can be real journalists, albeit ones who fall into their own category within the profession. The sooner the powers that be accept this new reality, the sooner they can begin reaping the benefits.
Her article at Nieman Reports gives some insight to how newsrooms are changing to include blogging.